Two IITB student launches India's digg

It is very interesting to see a new website started by two IITBombay student Vivek Khandelwal and Rakesh Verma. Vivek is a 3rd year Chemistry student while Rakesh is a fourth year Aerospace Engineering student. They both stay in Hostel number- 3 in 3rd floor as neighbors. Vivek belongs to heritage city Jaipur while Rakesh belongs to still city Bokaro. I had met Vivek in Barcamp and one day he called me to meet him. A regular in all Barcamp Mumbai planner list, Startup Saturday and all entrepreneurship activities , Vivek is an interesting student to meet. I met him in Gulmohar Restaurant in IITB campus and later in his hostel and attended http://www.wurlpool.com/ ’s first meeting on how to carry its launch and PR further.
Rakesh is a coding chap behind the portal. Rakesh, though Aero space Engineering student, is an ace developer. ….yes amazingly talented and focused on his mouse. ….an introvert who is (accordingly Vivek) camera and public life shy. He gave a presentation: webmasters can bookmark their site in our site and we will share revenue with them. Our immediate revenue model is on advertisement. Now we will use Google adsence .

He coined their portal’s tagline: “Wurl site, twirl cent”. Wow great tagline!

I asked to detail more. They told me: Digg kind of site but with a difference. I told: are you a content aggregation site? They said: Yes Yess …Yesss

We discussed a little on possible PR strategy and branding it as India specific content aggregation site. You can book mark your site and this is going to be one of the best platform for any webmaster those are not able to optimize their site to come on Google’s first three page. Their flash launch says: This is virtual syndication. …around the world in 80 seconds... rediscover the web…content + page views + networking: profit.

As per both founders- Vivek – Rakesh duo’s plan:……… it is an “user generated platform”. Say it entertainment, sports, education, culture, business, travel, trends, society, sports. …

Now, the flash edition of the site is online before formal launch. He had an chat with me as soon as it went online. A chat filled with “unparallel enthuse” with a dream to infuse newer experience for India’s webmasters. ” I am putting the chat below:-

vivek:
We have just launched the site..
me: hello
vivek: Flash version is up .
me: ok i shall check
10:28 AM vivek: hmm .got disconnected.
10:30 AM me: it is only playing flash ,
vivek: have u checked the website ??
me: i have also added my name and email to subscibe the launching infos
vivek: hmmm ths all we wanted in this launch..
10:31 AM thanx ..
me: see after adding url, there is no back option
please add it
vivek: back option ..to go back to the flash ?
me: no
10:32 AM yes yess to hpme page
vivek: okaaa...
me: vivek, can I tell wurlpool.com as a content aggregation site ?
10:39 AM vivek: sure..
10:40 AM me: ok
best wishess